What Kind Of Response Will I Get From My Direct Mail Campaign
Most experts agree that Direct Mail Advertising is one of the best media choices for small businesses. How well it will work for your business depends upon how well your campaign is executed. Don't worry, that's where we come in.

Direct Mail Advertising Is The Right Choice!
DIRECT MAIL ALWAYS REACHES YOUR PROSPECT Why is this true? Everyone reads their mail! Not everyone gets the newspaper. Even those that get a paper may not read it from beginning to end, so your ad may never be seen. How about radio or TV? Do you have a budget to cover multiple stations at all times during the day? Probably not. Billboards, signs, even aerial banner planes can be a hit or miss situation.

6 Tips For A Successful Mailing
BEFORE YOU MAIL WHAT Are You Going To Promote?  Be specific. Don’t include a laundry list of products or services. Pick your most popular or the best value. WHO Are The Best Prospects For Your Product Or Service? Decide if you should target geographically or demographically or a combination of both. A better mailing list means better results. HOW Are [...]

Don?t Have A Customer Mailing List? Start One Today!
Regular mailings to your customers is a great way encourage loyalty and new sales. Your customer mailing list is a valuable resource, but you can’t profit from it if you don’t mail it. Whether your list is 100 or 100,000, we can create an affordable mailing program that will allow you to keep in touch with your customers [...]

A Dozen Great Direct Mail Advertising Ideas
Here are a dozen great ideas to help make your postcard advertising campaign a success. These ideas are universal and can be adapted to promote just about any product or service. Remember, direct mail is a process. Design the best postcard you can and then track response carefully. Fine tune the postcard based on the response and then repeat the process. After a while response will be predictable and direct mail won't cost you money, it will make you money every time!

Direct Mail Advertising For Air Conditioning & Heating Company
Direct Mail Strategy: How Many, How Often? We get calls, like clockwork, from HVAC companies just before the start of the winter and summer seasons. It makes sense, homeowners haven't used their heating or air conditioning for a few months and they will need a tune up, service or replacement.

Direct Mail Advertising Ideas For A Cleaning Service
Whether you are targeting new residential or commerical clients Direct Mail Advertising is a great way to get new customers for your cleaning service. Here are a few ideas that our clients have used successfully in the past.

Direct Mail Advertising Ideas For A Home Remodeling Company
Go Fishing For New Customers - Use A Price As The Bait. We are not suggesting a "Bait and Switch", but an attractive price for a specific service will "lure" more prospects to respond. Which offer do you think sounds better? A) "Storm Windows Replaced - Call Now And Save!" or B) "Storm Windows Replaced - Most Homes In This Neighborhood Only $195 per Window!" . You can always include a disclaimer such as: "most homes", "window size", "single story homes only", etc. Some will see a price and say, ?that?s too expensive?, but others will remark ?I didn?t realize it was so reasonable.? Prices pre-qualify prospects before they call.

Direct Mail Advertising Ideas For A Mortgage Company
While it may be a good idea to include a "laundry list" of all your loan types and services, don't make that the highlight of your ad. That type of ad is better suited for a directory, like the yellow pages. When people go the the yellow pages, or some other directory, they have already decided to investigate a new home loan. Direct marketing presents more of a challenge. We are trying to get the attention of a prospect who is probably not thinking about a home loan as he goes to his mail box. Our goal is to make the prospect excited about our loan offer. Pick your most popular and best loan offer and promote it in a tantilizing way. Remember, all we are trying to do is generate a lead.

Direct Mail Advertising Ideas For Plumbers
We've seen lots of plumbers advertise their services with the headline: "PLUMBING PROBLEMS? CALL US!" This approach can yield results. There is bound to be lots of folks with some sort of problem. However, why focus on just home owners with problems? Instead, consider every home as a prospect. Think about all the services you could provide in addition to plumbing problems.