While there can be many reasons to use direct mail marketing, the number one goal for most businesses is: TO GENERATE A LEAD.

It is very difficult to make a sale solely from a direct mail piece. The recipient has not requested information and is probably not even thinking about your product or service.

So the goal is to get prospects interested by offering a benefit(s) that cannot be ignored.

After you have their attention, a straightforward Call To Action will lead them to you so that YOU Can Make The Sale!