The first job of a direct mail piece: TO GET NOTICED!

We call postcards "NAKED MAIL" because there is no envelope to open and prospects usually scan it without making a conscious decision to do so. That's half the battle.

However, the scanning process takes only a couple of seconds. During that brief scan, the message of the postcard must be obvious and compelling or the card may be tossed aside as "Junk Mail".

Use large headlines with a tantalizing message that will hook the reader and motivate him to find out more.

Then decide how you want him to respond, by phone, in person, email or a website visit. This call to action must be clear and visible.