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For a direct marketing campaign, a postcard
can often be more effective than a letter.
We
call postcards "Naked Mail" because the
message is right there for all to see - no
envelope to open or flyer to unfold.
With the right headline, a postcard can grab
your prospect's attention on the spot.
Letters, no matter how cleverly
disguised, can usually be identified as a
solicitation and may go unopened.
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