You're about to spend money on a direct mail campaign. This is no time to be modest or shy.

Most small businesses today offer products or services very similar to their competition. So what sets you apart? Probably it's you... your personality, your dedication to your customers, your expertise - it's all about you. So include your photo.

If you offer a service that involves an on site visit (i.e. computer repairman, painter, carpet cleaner, etc.) you're asking for an invitation into someone's home. Photos inspire trust.

A photo shows that you're proud of your business and it's reputation and that you personally stand behind it. It might just be one more factor that tips the scale in your direction leading to a response and a sale.