There's nothing wrong with turning to a professional to help.
You should listen to advice on layout, copy, offers, mailing lists and more.
But remember - no one knows more about your business than you do,
and the final decisions should be yours alone.

Advertising and marketing is common sense. Don't be in a hurry. Think about the content of your direct mail campaign. Do you feel comfortable? What's your "gut feeling"?

Everyone wants to hit a home run the first time at bat, but direct mail advertising is often trial and error. Even if no one responds to your campaign - that's still a result (obviously not the one you wanted) and you can learn from it. Don't be discouraged and blame the post office or your direct mail company. Remember it's the message that makes a prospect respond - not the messenger.

So keep fine tuning your message and just like in the big leagues, you'll become a heavy hitter!