DAY 1 - HOW MUCH SHOULD YOU SPEND |
DAY 1 - BULK MAIL BOOT CAMP
How Much Should You Spend On
A Direct Mail Campaign?
Determining the budget for your postcard mailings is an important first step.
This video will help you decide what's right for your business.
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DAY 2 - HOW TO DESIGN YOUR POSTCARD |
DAY 2 - BULK MAIL BOOT CAMP
How To Design Your Postcard
We've developed a simple, yet effective, 4 step process for designing your postcard. In this video, members of our team describe each step and the information you need to provide to the graphic artist. A well designed postcard is crucial to a successful direct mail campaign.
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DAY 3 - CREATING A MAILING LIST WITH SATURATION |
DAY 3 - BULK MAIL BOOT CAMP
Creating A Mailing List Using Neighborhood Saturation
This video will describe the benefits and limitations of a saturation or carrier route mailing list. It's least expensive option, but is it right for you? Watch and find out.
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DAY 4 - CREATING A MAILING LIST WITH SPECIFIC CRITERIA |
DAY 4 - BULK MAIL BOOT CAMP
Creating A Mailing List Using Specific Criteria
Make your postcard mailing more effective with a targeted mailing list. A custom mailing list can combine geography with demographics such as age, income, occupation, home value, education, political affiliations and many more.
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DAY 5 - WHAT RESPONSE SHOULD I EXPECT |
DAY 5 - BULK MAIL BOOT CAMP
What Kind Of Response Should I Expect?
Having realistic goals for your direct mail campaigns, is important to your ultimate success. Direct mail advertising is a process: mail, track response, fine tune and mail again. With the right approach results should be improved with each mailing.
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